Established in 2011, Elite Fitness of Atlanta exists to improve the quality of life and functionality of men and women in the greater Atlanta area through exercise and nutrition.
The purpose of this rebrand is to create an identity appealing to both fitness beginners and experienced enthusiasts. Aimed at executive level professionals, the new brand communicates trustworthiness and authority while still remaining energetic and progressive.
The blue and grey colors give an element of trust while the green brings the message of growth and energy.
The eagle illustration includes the company’s initials of E, F, and A (Elite Fitness of Atlanta).