T minus 5

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T minus 5 is a visual media group centered around launching and pushing businesses forward. With a penchant for technology and an adventurous spirit, the new brand centers around exploration and pushing new frontiers.

The color scheme was inspired by the visuals of Kubrick’s “2001: A Space Odyssey.”

Tennessee Craft Brewers

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The newly formed TN Craft Brewers Guild united craft brewers across the state of Tennessee. The brand references the historical place of brewing in the area and reflects the community’s pride of their state, centering around the three star state symbol.

Chattanooga Brewing Co.

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The Chattanooga Brewing Co. was rebirthed under new ownership after it closed down due to Prohibition. Combined the haphazard font retrieved from antique memorabilia, the modern ¬†iconography balance the unrefined text while referencing the local geography and love of craft beer. While the original slogan “Our beer is liquid food” can no longer be used due to FDA regulations, rest assured there is still “history in the drinking.”

Rock Point Church

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Referencing the beautiful Tennessee River valley, the new ‘R’ mark represents the desire of the church to reach and feed the local community. The colors were chosen as a modern take on a warm and inviting environment.

Elite Fitness

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Established in 2011, Elite Fitness of Atlanta exists to improve the quality of life and functionality of men and women in the greater Atlanta area through exercise and nutrition.

The purpose of this rebrand is to create an identity appealing to both fitness beginners and experienced enthusiasts. Aimed at executive level professionals, the new brand communicates trustworthiness and authority while still remaining energetic and progressive.

The blue and grey colors give an element of trust while the green brings the message of growth and energy.

The eagle illustration includes the company’s initials of E, F, and A (Elite Fitness of Atlanta).


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‘Igneous’ is the pursuit of leading creative luxury design in hand sculpted, heated concrete bathtubs. Hand formed custom molds produce the highest quality tubs which are then individually sculpted to become a unique functional art piece. Using flowing lines like Van Gogh in an art deco craftsmanship fashion, our artists create the perfect design and function for truly luxurious spaces. Deeply passionate about providing the highest quality services and products, we are creating a limited number of appreciating functional art pieces in a world of monotony. Gone is the chance to commission your own personal Van Gogh, but you now have the chance to bask in a masterpiece equally as remarkable.

This luxury brand was created to reach the ‘Ultra High Net Worth’ market segment. The idea behind the name Igneous is the combination of heat and rock, emphasizing the materials used and the unique functionality of the baths. It also reflects the naturally occurring hot spring pools people seek to bask within as a relaxing escape. The market position is one of both luxury and innovation, with inspirational brands including Tesla, Tumi, and Breitling.